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Your favourite indoor theme park is in the news. Scroll down to read some of the articles
KidZania Delhi NCR partners with Indraprastha Gas Limited (IGL)
KidZania, a Global Indoor Theme Park& Indraprastha Gas Limited(IGL), one of India’s leading natural gas distribution company, have joined hands to launch the ‘IGL Gas Station’ at KidZania Delhi NCR.
The objective of the activity is to create awareness, educate and teach kids the importance of usage of Compressed Natural Gas (CNG), as it provides a cleaner, environment-friendly alternative as an auto fuel to Delhi’s residents that considerably brings down the levels of pollution.
A sweet deal: KidZania Delhi NCR and Nutella announce partnership
This association between KidZania and Nutella will allow children to play the role of a ‘Breakfast Chef’ and prepare breakfast recipes with Nutella.
Speaking of the new launch, Sona Mazumdar, Director – Strategic Partnerships, KidZania India, said,
“We are excited ‘Nutella’ is launching at our Delhi NCR facility on a long-term agreement participating in a customized activity. KidZania Delhi NCR believes that it’s important for kids to understand the nutritional value of breakfast they eat and Nutella is amongst the most consumed product during breakfast of them all. The Breakfast Deli activity will impart the importance of a healthy breakfast in a child’s daily diet along with the balanced nutrients which go into making a breakfast healthy using different recipes. The activity will trigger cognitive and psychomotor development in them.”
Role-play Learning Champion, Dr. Ger Graus OBE, Director of Education - KidZania
via Education World Magazine
London-based Dr. Ger Graus is director of education and partnerships at KidZania Global, a Mexico-based company which has 24 indoor educational and entertainment theme parks worldwide, where over 68 million children have augmented their education through real life role-play activities in numerous careers and industries. KidZanias offer simulated role-playing activities for over 100 vocations and professions — pilot, surgeon, radio-presenter, fire-fighter, etc. - in replicas of real-world industries. KidZania theme parks are miniature cities complete with paved roads, battery-operated cars, buildings and their own currency.
Microsoft, KidZania to raise awareness about online safety among children
Microsoft and global indoor theme park KidZania on Wednesday announced a partnership on creating awareness among children about safety on the Internet.
The tech giant recommended the use of Microsoft “Family Safety” features and Windows 10 “Parental Controls” to safeguard children against cyberbullying.
“The Internet can be a wonderful educational tool as well as a means of providing constructive leisure activities for children. However, most parents are worried about some of the content their children may be exposed to on the web and want to keep them safe online,” said Alok Lall, Partner Technology Lead, Microsoft India, in a statement.
Viacom18 takes Nick and Colors to KidZania, Delhi
Viacom18 has partnered with KidZania (Delhi) for a Nickelodeon and Colors-themed TV studio. The partnership with KidZania is a step forward in Viacom18’s strategy of building ecosystems outside the traditional television landscape, creating synergies across brands and platforms.
KidZania is an interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. This partnership will take kids to a front row, behind-the-scenes seat where kids can themselves see, learn and then replicate the actual experience that plays out behind the scenes. By blending reality with entertainment, this partnership aims to provide an authentic and powerful developmental platform where kids can discover, explore and learn about the real world.
adidas and KidZania India announce the winners for the #adidasbyme contest
adidas, the world’s leading sportswear innovator, and KidZania, a global Indoor theme park, came together earlier this year to ignite creativity among younger minds with the #adidasbyme initiative. The #adidasbyme contest helped children unleash their creativity by designing their own shoe.
Kids could visit KidZania in Noida or Mumbai and role-play as Chief Shoe Designer for adidas. As part of their role, they got to create their own adidas shoe by designing their own patterns, choosing colors and even customizing the shoe with their name. With this unique initiative adidas and KidZania, could truly bring in realism and were able to connect the activity with the real world.
The activity was successfully carried out at both KidZanias’ as well as online and received over 12,000 entries.
There are much larger objectives of marketing than immediate sales, Viraj Jit Singh, KidZania India
Brands realise that it is important to look beyond the screens to connect with kids and hence are exploring options beyond traditional media like television to get their messages across. With experiential marketing becoming the new fad, brands are looking to offer the same experiences to their little consumers as well. BestMediaInfo spoke to the CMO of KidZania to understand it better.
KidZania not social work, it is business of pleasure: Shah Rukh Khan
King Khan, Shah Rukh in his second visit to Noida this year, in an exclusive interview to ETPanache said that KidZania is a business of pleasure, not social work. At the same time, he said when he does something in Delhi, it is very special for him and children, education, edutainment are definitely playing big on his mind. Shah Rukh holds 26% stake in KidZania, Noida.