- What is KidZania?
- KidZania Mumbai
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The desire to inspire, empower and educate kids all across the globe
The story of KidZania begins like all great stories begin, with idealistic passion and an unshakable spirit, fostered by the common desire to create a better world.
Nothing happened from one day to the next, it was a time-consuming process. And it did not happen only in one place, it occurred in the minds of countless cultures on every continent. And it was not only a rebellion for some adolescent reason but to make improvements for wonderfully idealistic reasons, full of principles and values, passion and commitment. What happened is that the children of the whole world were very inspired.
The children were completely exasperated to see how adults managed the world. From a child's point of view, things were not going as well as they could be and there was little hope that this would improve in the short term. Governments acted inefficiently, societies became increasingly unjust, valuable resources were often wasted and values were increasingly negotiable.
As principles collapsed and violence escalated, it became clear that children would inherit a less perfect world. Something had to be done and the children were prepared to act.
The birth of this idea was the result of many sharing a similar thought, much more a state of mind than a physical place. It was the collective thinking of children around the world imagining something better that led to their creation. Regardless of race, religion, or culture, the spirit of his idea transcended geography to take root in a utopian vision of what a perfect world would look like if everything worked well. It would be a world full of opportunities where children could assert themselves and be responsible.
It would be a world full of possibilities to share ideas and gain knowledge. It would be a world where children could think and act independently of adults. What the children aimed for was to perfect the real world, making it "the place" where children would like to be.
It is obvious that a world like this requires a high degree of readiness and a solid foundation for success. To really create a functional, highly stimulating place, children need to be well-equipped and very determined. They need to improve their skills, expand their knowledge and gain experience. Experience is fundamental, all kinds of experience in every type of profession and with all kinds of technology imaginable. If children should be ready to apply their ideas, once they enter the adult world at 16 years of age, training, and experimentation would be essential to realizing their plans. But first, they had to identify what was really important to them and start enforcing those rights.
Making the world a better place is a grand idea, but children also knew that it would be the way to self-empowerment. Their ideas would lead them to turn their dreams into actions and effect the changes they aimed at. It would also give children the power to exercise their rights, which have been defined as being essential to the principles and purpose of their belief. Like pointers to a compass, these rights would guide children to achieve their goals.
TO BE: The power of self-determination, of being unique and free in harmony with humanity. This right is based on the eternal idea of freedom: the power to act, to speak and to think without hindrance or barriers.
TO KNOW: The ability to be curious and experimental in neither his own education. This right requires open access and an open mind to gain knowledge and experience, challenging each to always question the status quo.
TO CREATE: The ability to be innovative, to invent new things. This right calls for the discovery of original insights to create effective and valuable projects; the initiative of new solutions to the problems of humanity with original and useful thoughts.
TO SHARE: The benefit of being generous and considerate with yourself and others. This right fosters the belief of a strong ethic, a will to collaborate, to work together in ways rarely imagined; form a spirit based on sharing.
TO CARE: The responsibility of being supportive and proactive with the environment. This right is essentially a commitment to awareness and engagement with the well-being and protection of the natural world.
TO PLAY: The ability to be playful and actively participate in life. This right is rooted in the timeless desire to relax and enjoy life; dedicate energy and time to make life a fun and rewarding journey.
Inalienable and timeless: these rights are more than rights; are the foundations for preparing us for the real world and achieving happiness. In defining their rights, the children took an important step in expressing their vision. Then they would need to reach children all over the world. It was time to act.
After some consideration and discussion, the children chose the name of their nation: KidZania. The name can be translated as: the land of legal children. This made sense to the children because they wanted their nation to have everything to do with children. A name like KidZania captured the spirit and purpose of their nation and identified them as a country. It was perfect; the KidZania Nation was a country with children from all over the world!
The KidZania story has created five notable characters: the Urbano adventurer, the creative Beebop, the considerate Chika, the careful Vita and the amusing Bache, his pet dog.
Acting as physical reminders of the rights that form the basis of the nation, "Keepers of Rights" represent KidZania's most important values. They are the most illustrious residents of the city. A trip to KidZania should include a visit to the important monuments that have eternalized them. To better enjoy your visit, here are some interesting facts about each of the characters.
These characters represent the ideals that form the reason for the existence of this nation. KidZania's most important Rights Keepers are: being, knowing, creating, sharing, caring and playing. Together they offer a wide scope of diversity, characteristics, tastes and profiles, which makes them easily recognizable.
Urbano represents the infrastructure aspect of KidZania, Beebop symbolizes its artistic phase, Chika characterizes its tendencies, Vita embodies the preservation of nature and Bache shows the prospect of fun.
Platform provided by KidZania Operations S.A.R.L. © 2018, KidZania, and all related characters and elements are trademarks of KidZania Operations S.A.R.L. All Rights Reserved.